Security Cost Benchmarking & Market Intelligence Service
Making Security Cost-Efficient
For Security Providers, Banks, VCs
and PEs
We analyse your security costs on tools
and services and benchmark them against
our proprietary pricing database. We also
use our market knowledge in a targeted
manner.
Thanks a ton. Got the feedback from the partner that the work you did was top!
Security Cost Benchmarking & CyberCompare Market Intelligence Service
What You Will Get
Security Cost Benchmarking & Vendor Strategy for Companies
We analyse and benchmark the security spend on security tools and services with our proprietary CyberCompare pricing database built on the hundreds of quotes from >450 projects. Result is an expenditure and effort heatmap with potential savings at tool and service level as well as consolidation options.
Market Intelligence Service for VC / PE firms as well as Vendors / Service providers
Product / market validation checking the competitive landscape and USPs by interviews with prospective customers, validation of market potential and product roadmap. Review of Go-to-market strategy with realistic price points/models and channels inkl. messaging.
We analyse and benchmark the security spend on security tools and services
Details on the Approach
Product/Service Validation
Positioning in security eco system
Analysis of comparable offers from customer‘s perspective
Challenge priorities on product roadmap
Solution description (Marketing messaging / claims), to highlight unique and differentiating features in wording which is credible for community thought leaders
Customer Interview
e.g., organisation of 5 interviews out of pool of >400 CyberCompare customers
Customers with 200 – 50k employees, all sectors
Evaluation of customer usefulness (e.g., innovation, performance/real pain points solved)
Identification of most important features
Expectations toward TCO price points and licensing models
Pricing Model
Recommendation (and reasoning behind it) of pricing model (e.g., per customer tier)